Any change in life makes me nervous. It’s something I say I want and am open to, but when it comes down to it, I have a hard time with the immediate shift. It takes me a while.
I decided to change the packaging of our product, GEORGIA by G & Company. After we closed our store in downtown NYC, I needed our packaging to really tell the story of my lifestyle. The packaging before was ok…but it didn’t feel totally me. I’ve always loved our product (at our core, we’ve always been perfect) but I hadn’t spent enough time on the packaging. To tell you the truth, the bottles were the least of my focus when we launched the company, 4 years ago. Of course I understand how essential ‘branding’ is in any business, especially the beauty business. But we’re a small operation and there were a million and one things to focus on at first.
Luckily, our store, was so alive with texture that it served as great ‘packaging’ for the entire brand. It told our story of travel, family, modern life mixed with memory perfectly. Our store was beautiful and our customers ‘got us’ as soon as they walked through our doors. But then, as fate would have it, we closed our doors.
These days, everything we do is remote. We sell our product all over the world to people who’ve never met us and have never experienced our beautiful little store that once sat on east Houston St. Now, more than ever, I need to tell my story with clarity. I’m a global gal who travels the world with eyes wide open looking for treasures and truths to inspire and ultimately to pass on to you. Our product, GEORGIA, by Jodie Patterson is a bit of what I love from all the places I’ve been.
Here’s a sneak peak of what my design team @BreadDesign and I’ve been working on. In a few weeks, you’ll see everything. New packaging. New additions to the line. I LOVE it and hope you will too.