Small things, new adventures and unchartered territories scare me. Especially, when I’m not sure what the hell I’m doing & I’m doing it solo.
This past weekend we participated in our first outdoor festival! Yay for GEORGIA. This was a big milestone for me. ‘Selling’, is something I’m comfortable with, but festivals (the rain-or-shine type) I know nothing about.
GEORGIA, along with dozens of Brooklyn’s cool small businesses, set up a booth along Washington Avenue with the hopes of meeting new faces and selling our passion.
Sounds like fun for-sure. But when I realized the night before what I actually had to do to prepare and be effective, I was a wreck. The last thing I wanted, was to be out-boothed.
I called my friend Dara who grew up doing festivals with her mom, and she rattled off a long list of must-haves – things like: tent, sand bags, calculator, receipt pads, gift bags, credit card machine, money holder, chalk board + chalk, display units with varying heights, back drops, price lists, music…
The first thing I did once I realized I was a behind the gun, was to start making lists. The first one looked like this (sloppy, crazy chicken-scratch):
As the night went by my lists became more and more detailed and organized, the pile of things by my front door expanded, and my anxiety diminished. By sun up, I was totally prepared, well-rested-enough and committed to having fun.
Good thing I fell back on tried & true advice:
*Always ask for help
*Write down what you want
*Don’t strive for perfection
*If it isn’t fun, it doesn’t count
*Make it Beautiful
By now, I know that when at a crossroads (that would be every morning for me), write it down. Put pen to paper and create a to-do list, or a well articulated idea of what you want. Think it. Write it. Do it. And I’ve recently added, Love it.
The results…GEORGIA, if I can say so myself, was the belle of the ball on Washington Ave. Tables draped in white lace, dark wooden African stools, marble display units, all set the stage and created great ambiance for our very first introduction to the beautiful street(fair)-walkers of Brooklyn.
Working the festival brought back some of the same great feelings that running our store gave me. A connection to people and our street culture, a stage from which to talk about my passion, and that fabulous feeling of utter exhaustion at the end of a physical + mental + emotional day. With the help of my friends, (Dara, Drew, Ayo, Tamecca and Rina + my kids, I was able to gracefully break into new and scary territory.
I am now officially, a street fair junkie.